Back to the map
Concept
Attention
Attention is the scarce resource of a mind making tens of thousands of decisions a day. The nature of your attention shapes the nature of your experience, so directing it is a way of shaping someone's reality.
Why it matters
To capture attention is to be handed a trust. You are responsible for what you make people look at, and the honest path is to spend that attention on their behalf, not yours.
Common misconceptions
- That attention is a resource to extract. It is a trust to steward.
- That winning attention is the goal. Deserving it is the goal.
How it connects
- TrustTo capture attention is to be handed a trust.
- PositioningA sharp position is easier to pay attention to.
- DistributionAttention is where distribution lands.
Essays exploring it
Books that shaped my thinking
The books behind this idea will appear here as the shelf grows.