Work
Not screenshots. Stories.
Each story here follows the same honest shape: the challenge, the thinking, what we actually did, the result, and the part I got wrong.
- UGC LeadSeptember 2025 to presentBuilding Distribution Before Product Maturity
A live protocol with real volume, one thin channel of attention, and a product most newcomers could not yet explain to themselves. Three channels built from zero, and 105,000+ organic impressions across seven.
- Marketing, communications, and socialMarch to July 2026Marketing an AI Research Copilot Nobody Had Heard Of
An AI copilot for R&D teams, zero audience, and a brand to build from nothing. In two months of posting, Instagram went from 0 to 1,281 followers and reached over 350,000 accounts.
- Development, project management, and sales2023What a House in Abuja Taught Me About Positioning
I borrowed the reputation of a whole city and assumed it belonged to my specific street. The buyer disagreed.
If you want to talk about working together, the door is open.