Index R
Things you can use today.
Every one of these came out of real work, so none of them is a framework I invented to have something to give away. Free, no email required, no gate. If one is useful, use it.
- R-01Checklist
The Creator Program Value-Exchange Checklist
Nine questions to answer before you launch a creator or ambassador program, so you find the hole in the exchange while it is still cheap to fix.
Use it for: Deciding whether your creator program is fundable or just hopeful. - R-02Worksheet
The Positioning Decision Worksheet
Three questions to answer and hold before you touch a word of copy, so you stop rewriting a homepage that will not sit still.
Use it for: Making the positioning decision your copy keeps trying to reword. - R-03Test
The No-Demo Test
A five-minute test for whether your technical product is explainable to someone who will never see a demo, which is almost everyone.
Use it for: Finding out whether your product is understood or just well demoed.
More get added as the work produces them. If you want to know when, the newsletter is the only place I announce them.