About

In 2026, I lost my dream job.

I had left a stable role to join an early-stage AI startup.

I bought books and courses.

I upgraded my workspace.

I even installed solar, because electricity in Nigeria could not keep up with the hours I wanted to work.

I thought I was building my future.

A few months later...

The company pivoted to a different strategy, and my role went with it. I was out of the job.

That week changed how I think about careers forever.

I realized I had spent years building things for other people, but almost nothing that truly belonged to me.

So now I am building something of my own.

The work so far

I started behind the counter of a pharmacy in Kaduna, managing it and selling for four years. That was my first marketing education, before I knew the word for it. People bought what they understood, from someone they trusted, and nothing else moved off the shelf.

I studied urban and regional planning, and in 2023 I put it to work: developed a four-bedroom duplex in Abuja, ran the site, made the calls, and then had to sell it myself. That sale taught me positioning the expensive way, and it became the first case study on this site.

Since 2024 my work has been in crypto. Community at Hivello and content at Lockedn along the way, and three roles where it is worth showing the numbers.

Chainflip

UGC Lead · Sep 2025 to now

Cross-chain DEX

I started as a marketing and community intern, moved through creator, and now lead user-generated content. My channels have earned over 105,000 organic impressions across seven platforms, and I designed and ran the Creator League with a teammate: three external creators, a prize pool, an eight-post and three-thousand-impression qualification floor, and a scoring and tracking system I built myself. Over my tenure the protocol did $4.77B in swap volume across 506,360 swaps, against $3.19B and 343,687 the year before. That is the market and the product, not me. My job was to put a clear explanation of Chainflip in more places than it had ever been.

Mimir Systems

Marketing, comms and social · Mar to Jul 2026

AI research copilot

I owned individual-user acquisition across TikTok, Instagram, X, and Reddit. In two months of posting I grew the Instagram from zero to 1,281 followers, reaching over 350,000 accounts in that period, and I managed collabs and influencer partnerships alongside it. I also produced the content operating system, the launch plan, the content calendars, competitive intelligence on nine tools, and the go-to-market playbook. This is the early-stage AI startup I mention at the top of this page.

Ostium Labs

Community Manager · Apr 2025 to Apr 2026

Onchain perps DEX

I joined as a moderator and was promoted to Community Manager. I grew the Telegram from 200 to over 2,000 members and ran two moderators across Discord and Telegram, through the team's $21M raise. Ostium has since passed $60B in cumulative trade volume, 33,482 users, and 1.6 million trades. Those are the protocol's numbers, not mine, but I was in the room as it grew.

Different industries, same lesson every time. Nobody buys what they can’t explain to themselves. That lesson is the spine of everything here.

I don’t want to get a job. I want to fall deeply in love with a company and the problem they’re solving, and spread that love to everyone else through my work.

A body of work nobody can take away.

Welcome.