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Concept
Reputation
Reputation is the accumulated memory of how you have behaved, held by other people. The more you have to lose, the more credible you become: a shop with a storefront is trusted over a stranger with a van because it has a stake.
Why it matters
Reputation is the real balance sheet. It disciplines behavior because the shadow of the future is long, and it is the thing a decade of honest work quietly compounds.
Common misconceptions
- That reputation is what you say about yourself. It is what others remember you doing.
- That it can be borrowed safely. Borrowed reputation comes due when the substance is not there.
How it connects
- TrustReputation is trust with a track record.
- CredibilityCredible acts accumulate into reputation.
- Word of mouthReputation travels by word of mouth.
Essays exploring it
Books that shaped my thinking
The books behind this idea will appear here as the shelf grows.
Case studies applying it
Real work applying this idea will be linked here.